So, unless you’ve been living under a rock for the last 18 months you’re undoubtably aware about how social networking is revolutionising the way we digest our news, messages and other online information.

Twitter lists, developing realtime search functionality, facebook funnels of data – everyone is trying to make sense of this massive amount of data and put it together in a format that gives us all relevant, realtime, authoritive information.

The first company to do it well will dominate the space. Most of us don’t particularly care about trending topics such as “goodnight” and “it should be illegal”. We want info we care about and is relevant to our needs and interests. We need to filter out the noise, and sift through the junk. A lot of work for someone….. they’re all trying….. let’s see who gets there first!